The Evolving Role of Technology Leaders in Powering Growth

Technology leaders are no longer just focused on operations; they have become crucial business enablers driving revenue growth.

Introduction: As technology continues to permeate every aspect of business, the role of technology leaders has undergone a significant transformation. Gone are the days when their primary responsibility was to manage technology operations. Today, technology leaders are key players at the C-level table, where pivotal decisions are made and solid revenue growth is generated. In this article, we will explore how technology leaders can power their organization's growth agenda and establish themselves as pillars of growth.

Enable growth by operating secure, rock-solid operations and customer-facing systems.

To drive growth, technology leaders must ensure the seamless operation of secure and reliable customer-facing systems. These systems, which include marketing, sales, product, digital, and service platforms, are essential tools that should work flawlessly for both customers and employees. By operating these platforms flawlessly and reducing costs, technology leaders can earn a recognized place at the growth table.

Create growth by collaborating to produce and scale new products and market channels.

Creating growth is a shared responsibility, and technology leaders are well-positioned to contribute to this effort. With their broad span of control and visibility across the business, processes, and data systems, technology leaders can see the big picture and help identify opportunities for growth. By collaborating with other departments, they can leverage emerging technologies to create new products and explore new market channels.

Amplify growth by optimizing everything through insights, automation, and artificial intelligence.

Technology leaders can amplify growth by leveraging insights, automation, and artificial intelligence (AI) to optimize processes and outcomes. For example, they can collaborate with marketing colleagues to mine databases for better purchase signals, leading to improved offers and outreach. By putting customer and product insights into the hands of employees and making them experts, technology leaders can drive customer engagement success.

Activate partnerships to scale their ability to transform and grow.

No technology leader or company can achieve growth alone. Technology leaders should actively seek partnerships with technology and service providers to build and operate new capabilities. These partnerships can expand the organization's talent and capacity, scale its ability to grow, and empower business colleagues through co-innovation partnerships focused on successful business outcomes.

Harness AI to rewrite the calculus of growth.

Artificial intelligence (AI) is a game changer that builds upon existing technologies to create new growth opportunities. AI's ability to learn, reason, make inferences, draw conclusions, make recommendations, and generate content elevates it as a major driver of technology-powered growth. Technology leaders should embrace AI and explore its potential to drive growth across all facets of their organization. Conclusion: Technology leaders have a crucial role to play in powering their organization's growth agenda. By operating secure systems, collaborating to produce new products, optimizing processes through insights and automation, activating partnerships, and harnessing AI, technology leaders can drive revenue growth and establish themselves as pillars of growth. It is imperative for technology leaders to insert technology squarely into the growth conversation and communicate the value of technology to the organization. With their unique perspective and expertise, technology leaders can shape the future of their organizations and contribute to their long-term success.